Ad Watchdog Forbids Council Saying Devon Is 'Greenest' County
Express & Echo (Exeter, UK) › September 06, 2007
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Summary
Advertising watchdogs have censured Devon County Council for misleading the public.
The council claimed in a series of ads earlier this year that it was "England's greenest county". But the Advertising Standards Agency has ruled that the council had little to back this claim up and that the ads breached several of its codes including violations regarding "truthfulness" and "substantiation".See the full content of this document
Extract
Ad Watchdog Forbids Council Saying Devon Is 'Greenest' County
The council launched the one-off pounds200,000 advertising campaign which featured the green boast in April.
The ads were printed in national broadsheet newspapers, on the London Underg...See the full content of this document
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