Pedal Power Is a Hit with Ladies Who Love to Cycle

Summary

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Women are being encouraged to get on their bikes this summer with the launch of a new city campaign. The Echo's Hannah Hope talks to three women who have all taken up the two-wheels option CYCLING in the city is being geared towards women in a new campaign Saddle Up For Summer.

Launching tomorrow in Exeter's Princesshay with a pop-up bike boutique, the Devon County Council campaign coincides with National Bike Week.

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Pedal Power Is a Hit with Ladies Who Love to Cycle

Research shows that only 40 per cent of women in Exeter currently cycle, compared with 70 per cent of men.

The campaign aims to address this imbalance and show wo...

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