Finding New Markets Brings Huge Success to Firm, in a Nutshell ; Alan Back, Who Acquired Nutshell On Exeter's Marsh Barton Industrial Estate in 2006, Paints a Rosy Picture of a Firm Making the Most of Its Environmentally-Friendly Approach and Expanding Opportunities

Express & Echo (Exeter, UK) › January 24, 2008

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Summary

Alan Back, who acquired Nutshell on Exeter's Marsh Barton industrial estate in 2006, paints a rosy picture of a firm making the most of its environmentally-friendly approach and expanding opportunities

When we acquired the business in 2006, Nutshell was offering its quality paint products to a small niche market of people who were already environmentally-dedicated and knowledgeable.

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Extract

Finding New Markets Brings Huge Success to Firm, in a Nutshell ; Alan Back, Who Acquired Nutshell On Exeter's Marsh Barton Industrial Estate in 2006, Paints a Rosy Picture of a Firm Making the Most of Its Environmentally-Friendly Approach and Expanding Opportunities

Business was mainly via internet-generated mail order, word of mouth and through a few modest high street distributors.

We sa...

See the full content of this document